BRANDED STAYS, NOT JUST LISTINGS
Short-Term Rental Management in Ulster County, NY
Root & Ramble Hospitality provides full-service vacation rental and Airbnb property management in Ulster County, NY, covering Airbnb, Vrbo, and direct bookings. Where boutique hotel quality and service meets the lived-in feel of a home, branded rentals offer more than just a getaway. Root & Ramble specializes in transforming a property’s purpose — our places are immersive, curated places where guests can settle in, reconnect, and create lasting memories.
Hospitality Development
How Does Root & Ramble Build a Branded Rental?
We work with homeowners that believe in turning their rental into something more. From the acquisition to day-to-day tasks, Root & Ramble can handle the hospitality development and operations to create a branded escape. Whether you’re looking to transform your existing property or starting from square one, we’ll collaborate with you on a bespoke plan that fits your needs. Our experienced marketing and brand team will create a brand identity and digital presence that Root & Ramble will leverage to turn your home into a high performing business.
BRAND IDENTITY
Working with our partners in hospitality branding, we’ll work with you to create a bespoke identity that ensures a recognizable brand for guests. This includes a logo, color palette, typography suite, and a comprehensive set of brand guidelines.
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MARKETING
Website Development & Management
We’ll create a custom website for your property that generates leads and bookings.
Social Development & Management
From launch to everyday management, we will handle your social profiles to increase brand awareness and bookings.
CONTENT DEVELOPMENT
Our content team will produce photo and video assets to use across marketing platforms such as the website, social media, OTAs, and more.
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GUEST Experience
branded operation supplies & equipment
It’s all in the details — there are endless ways to personalize your branded rental from branded coffee and mugs to s’mores kits and lawn games. If you can dream it, we can make it!
custom signage & collateral
For a consistent visual identity from check-in to check-out, we will create branded signage and collateral to use across the property.
experience development
We will leverage our local connections and expertise to curate personalized recommendations for each trip. Some examples include on-site wellness classes, private chefs, and painting classes.
amenity development
Based on the property, we will recommend amenities, such as board games, fire pits, and wellness equipment, to maximize guest experience.
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Renovations, Design, and Decor
From construction and project management to architecture and interior design, we offer a full suite of renovation services to help transform your rental into a transcendental retreat.
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Event Management
EVENT PROGRAMMING
For properties that are suited for large group gatherings, we will work with guests to help curate their dream retreats.
EVENT management
Root & Ramble can be a hands-on point of contact to manage on-site events such as weddings, retreats, photo shoots, and more.
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BUSINESS STRATEGY
Once your branded rental’s identity has been curated, we will work with you to build a sustainable business plan that will set you up for success.
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How Our Vacation Rental Management Works
We assess the property in its current state, together with you.
We develop and sharpen the brand for the home.
We design the guest experience and any add-ons.
We take the home to market on Airbnb, Vrbo, Booking.com, and direct booking.
We operate it: bookings, guests, housekeeping, repairs, and reporting.
Vacation Rental Management FAQs
What does a vacation rental manager do?
Root & Ramble secures reservations, handles guest communication, coordinates inspections and housekeeping, and takes care of repairs and maintenance. For homes that want more than a listing, we also build the brand, website, and guest experience.
Where do you manage vacation rentals?
Across Ulster County and the Hudson Valley, with properties in Kerhonkson, Wawarsing, Kingston, and Arkville.
What kinds of homes are the best fit?
Our best results come from homes that host larger groups, with distinctive design and plenty of amenities. If your home is not there yet, we can help you get it there.
How do your rentals perform?
Root & Ramble properties average 58% occupancy, compared with an Ulster County average of 26%, and 36% of our bookings come from repeat guests or referrals from past guests. In 2024, our listings drew about 25 times the views of comparable listings.
Which booking sites do you use?
Airbnb, Vrbo, Booking.com, Google, and direct booking websites, plus specialty platforms, social media, and referrals from past guests.
Do you only manage the Airbnb listing, or the whole operation?
Either. Our three tiers run from bookings only (Roots), to bookings plus rental operations (Trunk), to full management including property maintenance (Canopy).
What reporting do owners get?
Regular updates, performance reports, an online portal showing bookings and repairs, and quarterly business reviews.
Can you host retreats, weddings, and events?
Yes. For properties suited to large gatherings, our team handles event planning and day-of coordination for retreats, weddings, and film productions.
How do I get started?
We start with a call, then a site visit at your property, then a proposal with a clear scope of work. Call (845) 202-0174 or send us a note.
TRANSFORM YOUR PROPERTY
Want to be a
branded rental?
We work with homeowners who see their property’s potential beyond the standard rental home. If this sounds like you, we’d love to discuss the possibilities to develop your rental into something special.
