LUNDY FARM
Wawarsing, NY
A secluded nature retreat surrounded by 60,000 acres of state forest
In 2023, Lundy Farm approached Root & Ramble looking to transform their space from being known for weddings to a thriving wellness and retreat destination. After collaborating with the Lundy Farm team to define their goals and learning the property, Root & Ramble made significant updates to the brand identity, website, social presence, interior design, and guest experience, as well as reactivating the regenerative, organic farm on-site.
Lundy Farm now hosts corporate and wellness retreats 52 weeks a year where guests can take advantage of ample indoor & outdoor space, connect with Root & Ramble’s local partners, and enjoy updated amenities.
years worked on
2023 – Present
size (BED / BATH)
13 bedrooms, 13.5 baths across 2 villas
Lundy House – 8 bedrooms, 7.5 baths
Carriage House – 5 bedrooms, 5.5 baths
INVOLVEMENT
Rental Strategy & Operations , Guest Experience, Interior Design & Decor, Web Optimization & Management, Digital Marketing (Social Media & Content), and Collateral
Rental Strategy & Operations
To streamline Lundy Farm’s rental operations, Root & Ramble created a business plan and budget that aligned with the goals of the owner, including an ideal customer profile analysis, comprehensive marketing plan, pricing strategy, and subcontractor management.
GUEST EXPERIENCE
From printed collateral and signage to direct guest communications and programming, Root & Ramble developed a seamless guest experience for visitors of Lundy Farm. This also included operational improvements to ensure that each guests’ stay goes smoothly with each detail thoughtfully considered.
INTERIOR DESIGN & DECOR
To further enhance guest experience, Root & Ramble updated the design and decor or Lundy Farm, tailoring the space for large group retreats. Root & Ramble consulted on a range of improvements, both indoors and out, including bedding, linens, art, rugs, operational supplies, furniture, and fixtures.
Web Optimization & Management
Root & Ramble updated and refined the design for the Lundy Farm website. As guests’ main touchpoint for booking and information, Root & Ramble actively manages the site to ensure it is up to date for a streamlined experience.
Digital Marketing (Social Media & Content)
By maintaining an active Instagram profile, Root & Ramble leverages Lundy Farm’s social media to reach a wider audience and share the latest updates. Root & Ramble also works with photographers and creators on content for use digital platforms.
collateral
Root & Ramble created a property guide and quick tips guide for Lundy Farm to create a branded experience upon guest arrival. The printed collateral serves as a singular solution for guests to get an overview of the property, amenities, and any FAQs.
HOSPITALITY STARTS HERE
If you’re interested in learning how we can turn your place into an exceptional retreat,
get in touch to set up a time to chat.
